Introduction

Flower & plants exportation center is under construction in a 10000 square meter field in first phase, Construction operation has salient physical progress.

1- University and educational offices in agriculture, trading, marketing, tourist and sports

2- Flower, plants and agricultural productions.

3- Administrative building for production observation and exportation of agricultural products, administrative affairs including, office of Iran's development and trading ministry, custom, quarantine, standard office , office of trading &  mine and industrial ministry, bank, hygienic and treatment, Iran's cooperative ministry, insurance , registration of seed and saplings institute and 183 offices for stock holders.

4- Flower and plants public sale saloon and other agricultural productions

5- Under zero Fridges which in first phase have 40000 tons capacity and in second phase reach to 60000 tons capacity.

6- Sorting and packaging flower and plants and other agricultural products

7- Permanent glace of plants and flowers

8- Modern laboratory

• Designing and architecture of the exportation center inspired from achamanechian and made from natural travertine.

Main goals

1-     Study in request of flower and decorative plants market.

2-     Outlet sale study for flower and plants in mazandaran.

3-      income of project in year

4-     performance plans

• Study in flower and plants request

Today by increasing civilization, especially apartment life and the distance existing between natures, there is great demand to keeping decorative plants in house yards.

Request of Inside market following international demand, geographical situations and favorite soil of Iran for planting different kind of decorative plants can be accountable for inside market request and outside too.

In this case other countries like Russia, Armenia, Azerbaijan and near gulf countries which haven't favorite climate for nurture and growth of flower and proximity can secure their need in import way which can be a great demanding for flower production of Iran. Because importing from Iran is most cheapest way for them.

So increasing demand for exportation of different flowers can graduate our country portion in international flower marketing.

For increasing demands it should be consider that capitation demand of flower and plants follow capital outlet and different class of income and consumers cultural and taste changing and advertisement and also reachable rate of agriculture production.

• Study in sale market of flower and decorative plants in mazandaran

Although planting capacity of flowers and decorative plants in mazandaran soil flower planters do their best to use maximum ability in flower and plants planting. As the main sign it cause to make this land become center of flower and plants raising area in country. But research by specialist of beheshte pars company indicate that employing technical ways in production and using modern techniques with transferring these techniques to producers by exportation center can improve product quality level in quality and quantity of production.

Moreover suitable nature factors, roads and territorial relation ways which connect west and east of mazandaran to far areas in the world and also Noshahr and Chaloos airports which connect these areas to outside the world and also existence the ports which relate transporting product of this area to other consumption point of the world these factor play important role in creation production to offering cycle. obligation and on time delivery are basic necessity for an acceptable market moreover keep safety of purchase order, become possible despite existing different roads like seaways, earthly and airways.

• Yearly income of project and its sources

Yearly income of project generally is secured by offering different related services and flowers, tree, shrubs and decorative plants sale percent from member and unmember producers. Other incomes of exportation center is provided from some sources consist of special flower and farm equipments, specialized laboratory and related industries.

• Proceeding activities

Performing actuary of whole flower and decorative plants utilization unites in Mazandaran state which performed by beheshte pars employee team. This project begin from west of this state and completing producers list of Mazandaran state. It's going to be performed by adding Noshahr, Tonekabon and Ramsar producers for everywhere of mazandaran state explain vastity and importance of beheshte pars complex program to recognize flower producers for make connection between them and inviting to make comprehension in public conferences and impulse them and representing main goals and programs of company.

Organizing agriculture production and promote scientifically consider as the main goal is utilize for keep agriculture and nature condition which can be summarize as below:

• Producing cutted branches flowers
• Producing apartment flower and plants
• Producing decorative tree and shrubs
• Producing and preparation of dibber and seed
• Producing different mother saplings
• Producing and propagation of unknown variety in the world
• producing compost from available waste
• Producing decorative plants which are useful in green areas, building enclosure including (flower, sapling, shrub, creeping plants and …..)
• make connection between great famous exportation centers in the world( Holland, Italy) cooperation and using of scientific progress and modern techniques

image: